Whatever It Takes

Whatever It Takes is a unique artwork campaign launched by 21st Century Leaders. Over 750 leaders in the worlds of fashion, film, television, art, music and sport, have donated their artworks and have signed messages of hope for the future. This artwork is used to design and create a variety of lifestyle products which are then sold to raise funds through over 105 retail partners which include Park Hyatt, Century 21, Hot Topic, Bealls, Virgin Megastores, Meijer, Priceline, Waitrose, WH Smith and Carrefour amongst others. Whatever It Takes works closely with their leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion the solutions to poverty and environmental degradation. Whatever It Takes raises funds for key global development causes, including poverty alleviation, the protection of children, and environmental conservation.

For more information visit www.whateverittakes.org