Oscar winning actor Sir Ben Kingsley will be cutting the ribbon to officially mark the grand opening of the Whatever It Takes Experience at 5pm on the 30 October at the Grand Hyatt Doha.

Sir Ben who became a 21^st Century Leader Ambassador when he donated his original artwork to Whatever It Takes in August 2004 will be also be taking a guided tour of the experience, and will get the chance to look at some of 50 original artworks from other stars of the stage and screen on display in the exhibition which will also include his own donated artwork. Featured celebrity artwork will be on show from George Clooney, Samuel L. Jackson, Giorgio Armani, Donna Karan, Sir Bob Geldof, Snoop Dog and Heidi Klum and many others.

Whatever It Takes is a cause-related product campaign which involves more than 600 celebrities or leaders in their field who have been officially invited to become a 21^st Century Leader. As an ambassador they create an original piece of art with a strong message of hope. This artwork is then designed into a variety of environmentally sustainable lifestyle products, created by producers who are working towards the Whatever It Takes ethical policy. The products are then sold to raise funds through 4000 prestigious retail partners globally such as Harrods, Selfridges, Bloomingdales, Macy’s, Lane Crawford, David Jones and Harvey Nichols amongst others.

Award winning Slumdog Millionaire director and producer duo Danny Boyle and Christian Colson who became 21^st Century Leader Ambassadors earlier this year said “We were so excited to be able to be able to contribute our artwork to Whatever It Takes, and are really excited to be part of the campaign and to join the 600 other stars that are already in the programme.” Their artwork will also be on display as part of the exhibition.

Products for sale in the shop include iPod covers, t-shirts, computer accessories, stationary, canvas prints, watches, mugs and plates, wall and alarm clocks, wallets, and bags featuring artwork donated by such celebrities as Nicole Kidman, Lucy Liu, Coldplay, George Clooney, and Sir Bob Geldof CBE. One of a kind, unique items and collections from Stella McCartney, Heidi Klum, Gwen Stefani, Alexander McQueen and Sir Paul Smith are also available as part of a silent auction.

For the first time ever, all of these products will be available in one place in Qatar through the Whatever It Takes Experience at the Grand Hyatt Doha later this week. The experience which is running from 28-31 October, and is already open to the public, is a unique art, shopping and cafe space at the Grand Hyatt Doha which includes exclusive Whatever It Takes products.

Starting from today, visitors to the hotel can take part in a treasure hunt to win exclusive products from the Whatever It Takes product range. If they are the first person to find the hidden voucher in the lobby area of the Grand Hyatt Doha, by following the clues released on the Whatever It Takes Facebook group, they can redeem their voucher for a free prize.  To take part, go to http://www.facebook.com/whateverittakesexperience and become a fan, and sign up to the treasure hunt event.

Sir Ben Kingsley is one of the first recipients of a Doha 21st Century Leader Awards to be presented in a special gala dinner later on that evening, alongside American actor and film producer Josh Hartnett, who starred together with the Gandhi actor in the 2006 hit thriller Lucky Number Slevin. The multi-award winning director and producer team of Danny Boyle and Christian Colson, who made last year’s smash hit Slumdog Millionaire, will also be recognised.

The recipients will receive an award entitled “Draw Your Own Time” that has been specially designed by respected artist and sculptor Lorenzo Quinn, who has a long history of being commissioned for public works in Qatar including the “Give & Take” statue marking the entrance of the Aspire Sports Academy in Doha.

ENDS

For more information please contact :

Patsy Bateman (English) on patsy@21stcentury-leaders.org or +974 323 3935

Farah Faisal Aburamadan (Arabic) on FAburamadan@Bell-Pottinger.co.uk or +974 582 4582

Or visit us online at : http://www.facebook.com/whateverittakesexperience

Captions

• Display of Whatever It Takes products available at the shop in the Grand Hyatt Doha
• Sir Ben Kingsley

Film about Charlotte di  Vita and Whatever It Takes (click here or enter this URL)

http://www.youtube.com/watch?v=PD2U588S7JQ

ENDS

For more information please contact :

Patsy Bateman (English) on patsy@21stcentury-leaders.org or +974 3233935

Farah Faisal Aburamadan (Arabic) on FAburamadan@Bell-Pottinger.co.uk or +974 582 4582

21st Century Leaders Foundation

Founded by Charlotte di Vita in 2003, when Nelson Mandela appointed her as a Goodwill Ambassador to his Children’s Fund, the 21st Century Leaders Foundation aims to leverage the influence of leaders in their field and popular culture to cause positive change. 21st Century Leaders Foundation’s mission is to assist and encourage a generation of influencers – royalty, Nobel peace prize laureates, and well-known figures in the fields of film, music, fashion, art and literature – to raise awareness and funds for international development causes, thereby leading the way in promoting positive environmental and sustainable human development solutions.

Friends of the Environment Center (FEC)

Friends of the Environment Center (FEC) was established in 1992 in Doha as a non-profit non-governmental organization (NGO) dedicated to environmental protection and conservation. FEC aims to play an effective role in collaboration with governmental and non-governmental organizations concerned with the environment in the State of Qatar., to maximise environmental safety, health and natural beauty and to reach the best possible level of sustainable development for the enjoyment and well-being of man. The center depends on voluntary work to carry out its activities. It is a member of the Arab Federation for Youth and Environment and has been designated as the Regional Coordination Office for the GCC countries. It is a founder member of the Gulf’s NGOs Environmental Network and maintains active cooperation with several regional and international organisations, in particular UNEP, UNESCO and ROPME.

Qatar Charity

Qatar Charity (QC) is a non-government organisation which was established in 1992 in order to support the Qatari society and other needy communities abroad. Its mission is to support the abilities of the most needy groups to fulfil human dignity and social justice in cooperation with partners. Its vision is to be an example, a pioneering, distinguished Islamic institution which combines originality, creativity and professionalism in the field of humanitarian aid and development. QC is one of the largest charities in the Gulf, its activities covering more than 40 countries in Africa, Asia and Europe, through its registered field offices in various countries or local civil societies as implementing partners. QC is registered in Qatar and governed by law No (2) of 1974, which is amended by decree-law No (17) 1989, and law No (8) of 1998, which regulates work of private societies and foundations. QC has been in consultative status with UN ECOSOC since 1997.

Whatever It Takes

Whatever It Takes is a unique artwork campaign launched by 21st Century Leaders Foundation. Over 600 leaders in the worlds of fashion, film, television, art, music and sport, have donated their artworks and have signed messages of hope for the future. This artwork is used to design and create a variety of lifestyle products which are then sold to raise funds through 4000 retail partners which includes Harrods, Selfridges, Bloomingdales, Macy’s, Lane Crawford and David Jones amongst others. Whatever It Takes works closely with their leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion the solutions to poverty and environmental degradation. Whatever It Takes raises funds for key global development causes, including poverty alleviation, the protection of children, and environmental conservation.

Grand Hyatt Doha

Blending traditional and modern architecture, Grand Hyatt Doha is a business hotel in the new district of West Bay Lagoon. A mix used complex of 249 guestrooms and 91 residences including 39 suites and 43 executive club rooms. It boasts of four restaurants that are individually designed with show kitchens featuring international cuisines, a lobby lounge and a bar with walk-in cigar room. The hotel has extensive conferences facilities in 11 meeting rooms and a 1,500 sq m ballroom. The hotel has extensive leisure facilities including a Hyatt Pure day spa, private beach, three outdoor swimming pools and health club with indoor lap pool. For more information about the hotel and to make a reservation, call +974 448 1234 or visit doha.grand.hyatt.com

The multi-award winning director and producer team of Danny Boyle and Christian Colson will be in Doha this week to be honoured in the Doha 21st Century Leaders Awards to be held at the Grand Hyatt Doha for their humanitarian work.

“We are honoured and delighted to be accepting this 21st Century Leaders award in Qatar. 21st Century Leaders continue to achieve astonishing success in raising awareness for international development causes, and this is a fantastic opportunity to reiterate our support. We love the concept of the Doha 21st Century Leaders Awards, and hope that our special auction prize will be well received and will give the winner great enjoyment.” he says.

As part of the evening, the Slumdog Millionaire team are offering a unique prize that will be auctioned on the evening – a once-in-a-lifetime chance to meet the stars of the film over dinner at a top London restaurant.

The dinner will include Frieda Pinto, Dev Patel and Anil Kapoor who played the leads of Latika, Jamal, and the suspicious game show host Prem, as well as the director and producer themselves. The auction winner will also have the opportunity to pose for photographs with the cast members, Danny and Christian and their Best Picture and Best Director Academy Award statuettes.

As a permanent souvenir of the dinner event, the auction winner will also receive a special, limited edition copy of the photo-diary book ‘Nineteen Hours and Fourteen Minutes’- that documents the Oscar experience of the cast and crew on the day when the film swept the Oscars in 2008, taking home 8 awards.

The book itself is number 100 of a limited 100 issue print run, which was only made available to those directly involved with the film, and has never been available to members of the public prior to this, and will be signed by the stars on the night.

Filmmakers Danny Boyle and Christian Colson are among the first recipients of a Doha 21st Century Leader Award. Other recipients include the actors Josh Hartnett, and Sir Ben Kingsley who won an academy award for his portrayal of Mohandas Gandhi in the 1982 film Gandhi.

ENDS

For more information please contact :

Patsy Bateman (English) on patsy@21stcentury-leaders.org or +974 3233935

Farah Faisal Aburamadan (Arabic) on FAburamadan@Bell-Pottinger.co.uk or +974 582 4582

21st Century Leaders Foundation

Founded by Charlotte di Vita in 2003, when Nelson Mandela appointed her as a Goodwill Ambassador to his Children’s Fund, the 21st Century Leaders Foundation aims to leverage the influence of leaders in their field and popular culture to cause positive change. 21st Century Leaders Foundation’s mission is to assist and encourage a generation of influencers – royalty, Nobel peace prize laureates, and well-known figures in the fields of film, music, fashion, art and literature – to raise awareness and funds for international development causes, thereby leading the way in promoting positive environmental and sustainable human development solutions.

Friends of the Environment Center (FEC)

Friends of the Environment Center (FEC) was established in 1992 in Doha as a non-profit non-governmental organization (NGO) dedicated to environmental protection and conservation. FEC aims to play an effective role in collaboration with governmental and non-governmental organizations concerned with the environment in the State of Qatar., to maximise environmental safety, health and natural beauty and to reach the best possible level of sustainable development for the enjoyment and well-being of man. The center depends on voluntary work to carry out its activities. It is a member of the Arab Federation for Youth and Environment and has been designated as the Regional Coordination Office for the GCC countries. It is a founder member of the Gulf’s NGOs Environmental Network and maintains active cooperation with several regional and international organisations, in particular UNEP, UNESCO and ROPME.

Qatar Charity

Qatar Charity (QC) is a non-government organisation which was established in 1992 in order to support the Qatari society and other needy communities abroad. Its mission is to support the abilities of the most needy groups to fulfil human dignity and social justice in cooperation with partners. Its vision is to be an example, a pioneering, distinguished Islamic institution which combines originality, creativity and professionalism in the field of humanitarian aid and development. QC is one of the largest charities in the Gulf, its activities covering more than 40 countries in Africa, Asia and Europe, through its registered field offices in various countries or local civil societies as implementing partners. QC is registered in Qatar and governed by law No (2) of 1974, which is amended by decree-law No (17) 1989, and law No (8) of 1998, which regulates work of private societies and foundations. QC has been in consultative status with UN ECOSOC since 1997.

Whatever It Takes

Whatever It Takes is a unique artwork campaign launched by 21st Century Leaders Foundation. Over 600 leaders in the worlds of fashion, film, television, art, music and sport, have donated their artworks and have signed messages of hope for the future. This artwork is used to design and create a variety of lifestyle products which are then sold to raise funds through 4000 retail partners which includes Harrods, Selfridges, Bloomingdales, Macy’s, Lane Crawford and David Jones amongst others. Whatever It Takes works closely with their leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion the solutions to poverty and environmental degradation. Whatever It Takes raises funds for key global development causes, including poverty alleviation, the protection of children, and environmental conservation.

Grand Hyatt Doha

Blending traditional and modern architecture, Grand Hyatt Doha is a business hotel in the new district of West Bay Lagoon. A mix used complex of 249 guestrooms and 91 residences including 39 suites and 43 executive club rooms. It boasts of four restaurants that are individually designed with show kitchens featuring international cuisines, a lobby lounge and a bar with walk-in cigar room. The hotel has extensive conferences facilities in 11 meeting rooms and a 1,500 sq m ballroom. The hotel has extensive leisure facilities including a Hyatt Pure day spa, private beach, three outdoor swimming pools and health club with indoor lap pool. For more information about the hotel and to make a reservation, call +974 448 1234 or visit doha.grand.hyatt.com

The talented New York Metropolitan Opera soprano Monica Yunus is to be honoured with a Doha 21st Century Leader Award, to be presented during a special gala dinner at the Grand Hyatt Doha in Qatar on 30 October.

The daughter of Nobel Peace Prize winner Muhammad Yunus, Monica is one of the founders and co-director of the non-profit organisation Sing for Hope. The organisation mobilizes more than 600 professional artists – from classical musicians to photographers to Broadway performers – in volunteer service programs that benefit communities in need.

Inspired by the work of her father, and the plight of people suffering in the aftermath of Hurricane Katrina, Monica began by organising fundraising concerts with her colleagues from The Metropolitan Opera. Today, all of the programs run by Sing for Hope incorporate three core elements: a gift of time and talent from professional artists, specialised innovative artistic programming, and the final element of social change. “As well as community building and raising awareness of humanitarian causes, Sing for Hope events encourage vibrant new audiences for the performing arts, and through our educational component, introduce young people to the idea of art as a means to better our world” says Monica.

She went on to say “I am absolutely thrilled to be presented with one of the inaugural Doha 21st Century Leaders Awards and so happy to be able to attend the event in person to receive it. Recognition of my work with Sing for Hope is very important to me, and I look forward to continuing to lift our voices for further social change.”

The Doha 21st Century Leaders Awards ceremony and gala dinner will be held on 30 October to mark the humanitarian and environmental achievements of individuals who have made a serious commitment and significant impact to their chosen cause.

Famous personalities, unsung Qatari heroes and social innovators from the region who have made substantial efforts in either pioneering change within their own communities or by reaching out through humanitarian efforts and environmental projects worldwide will be rewarded and recognised on this special evening.

American actor and film producer Josh Hartnett, who came to fame after his first film role Halloween H20: 20 Years Later and in the 2001 film Black Hawk Down, will be honoured alongside esteemed British actor Sir Ben Kingsley who won an academy award for his portrayal of Mohandas Gandhi in the 1982 film Gandhi. The multi-award winning director and producer team of Danny Boyle and Christian Colson, who made last year’s smash hit Slumdog Millionaire, will also be recognised.

The recipients will receive an award entitled “Draw Your Own Time” that has been specially designed by respected artist and sculptor Lorenzo Quinn, who has a long history of being commissioned for public works in Qatar including the “Give & Take” statue marking the entrance of the Aspire Sports Academy in Doha.

ENDS

ENDS

For more information please contact :

Patsy Bateman (English) on patsy@21stcentury-leaders.org or +974 3233935

Farah Faisal Aburamadan (Arabic) on FAburamadan@Bell-Pottinger.co.uk or +974 582 4582

21st Century Leaders Foundation

Founded by Charlotte di Vita in 2003, when Nelson Mandela appointed her as a Goodwill Ambassador to his Children’s Fund, the 21st Century Leaders Foundation aims to leverage the influence of leaders in their field and popular culture to cause positive change. 21st Century Leaders Foundation’s mission is to assist and encourage a generation of influencers – royalty, Nobel peace prize laureates, and well-known figures in the fields of film, music, fashion, art and literature – to raise awareness and funds for international development causes, thereby leading the way in promoting positive environmental and sustainable human development solutions.

Friends of the Environment Center (FEC)

Friends of the Environment Center (FEC) was established in 1992 in Doha as a non-profit non-governmental organization (NGO) dedicated to environmental protection and conservation. FEC aims to play an effective role in collaboration with governmental and non-governmental organizations concerned with the environment in the State of Qatar., to maximise environmental safety, health and natural beauty and to reach the best possible level of sustainable development for the enjoyment and well-being of man. The center depends on voluntary work to carry out its activities. It is a member of the Arab Federation for Youth and Environment and has been designated as the Regional Coordination Office for the GCC countries. It is a founder member of the Gulf’s NGOs Environmental Network and maintains active cooperation with several regional and international organisations, in particular UNEP, UNESCO and ROPME.

Qatar Charity

Qatar Charity (QC) is a non-government organisation which was established in 1992 in order to support the Qatari society and other needy communities abroad. Its mission is to support the abilities of the most needy groups to fulfil human dignity and social justice in cooperation with partners. Its vision is to be an example, a pioneering, distinguished Islamic institution which combines originality, creativity and professionalism in the field of humanitarian aid and development. QC is one of the largest charities in the Gulf, its activities covering more than 40 countries in Africa, Asia and Europe, through its registered field offices in various countries or local civil societies as implementing partners. QC is registered in Qatar and governed by law No (2) of 1974, which is amended by decree-law No (17) 1989, and law No (8) of 1998, which regulates work of private societies and foundations. QC has been in consultative status with UN ECOSOC since 1997.

Whatever It Takes

Whatever It Takes is a unique artwork campaign launched by 21st Century Leaders Foundation. Over 600 leaders in the worlds of fashion, film, television, art, music and sport, have donated their artworks and have signed messages of hope for the future. This artwork is used to design and create a variety of lifestyle products which are then sold to raise funds through 4000 retail partners which includes Harrods, Selfridges, Bloomingdales, Macy’s, Lane Crawford and David Jones amongst others. Whatever It Takes works closely with their leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion the solutions to poverty and environmental degradation. Whatever It Takes raises funds for key global development causes, including poverty alleviation, the protection of children, and environmental conservation.

Grand Hyatt Doha

Blending traditional and modern architecture, Grand Hyatt Doha is a business hotel in the new district of West Bay Lagoon. A mix used complex of 249 guestrooms and 91 residences including 39 suites and 43 executive club rooms. It boasts of four restaurants that are individually designed with show kitchens featuring international cuisines, a lobby lounge and a bar with walk-in cigar room. The hotel has extensive conferences facilities in 11 meeting rooms and a 1,500 sq m ballroom. The hotel has extensive leisure facilities including a Hyatt Pure day spa, private beach, three outdoor swimming pools and health club with indoor lap pool. For more information about the hotel and to make a reservation, call +974 448 1234 or visit doha.grand.hyatt.com

21st Century Leaders Foundation will honour three extraordinary women at their inaugural awards ceremony taking place on 30th October 2009 at Grand Hyatt Doha.

Qataris Eman Ahmed Al Obaidli and Sara Mohammed Al-Shamlan, and Palestinian Helen Shehadeh will be the first recipients of the Unsung Hero Award at the Doha 21st Century Awards ceremony. The Doha 21st Century Leaders Awards was established this year to mark the humanitarian and environmental achievements of individuals who have made a serious commitment and a significant impact to their chosen cause.

Eman Ahmed Al Obaidli, a retired elementary school teacher has spent the last seven years engaging the people of Qatar in becoming more aware of children with physical disabilities. Eman has made it her mission to increase the sensitivity and understanding of the Qatari community towards people born with physical disabilities. Eman has also raised significant awareness within Qatar for Caudal Regression Syndrome, a rare spinal disorder that affects her son Ghanim. With her son as a constant source of inspiration and with a strong belief in his independence, Eman has founded Ghanim’s Wheelchair Foundation which has donated hundreds of wheelchairs to other special needs societies in the gulf region. She also started Ghanim’s Sport Club in 2008 to allow both physically disabled and able bodied children to join in together in activities as varied as karate, skateboarding and basketball. In the future, Eman’s vision for Qatar’s community includes independent accessibility for wheelchairs and integrated sport clubs

The second unsung hero to be awarded this year is sixteen year old Sara Mohammed Al-Shamlan, a student from Qatar Academy, who harnessed her passion of photography to raise awareness of some of the poorer expatriate Indian, Pakistani and Bangladeshi children in Qatar. Initially started for a community service project for school, she documented a number of young children in the Abu Hamour area of Doha and went on to sell the prints in her father’s jewellery shop and at a jewellery exhibition. Sara very quickly raised a huge amount of money that was used to provide the children with a proper education and basic necessities such as shoes and toys. Daughter of well-known Qatari businessman Mohamed Marzooq Al Shamlan, Managing Director of Marzooq Al Shamlan & Sons (MSS), Sara considers her father a major catalyst for her way of thinking. Sara’s work is supported by the Qatar Charity.

The third recipient of the Unsung Hero award is Helen Shehadeh, a Palestinian woman who at the age of seventy-five is actively continuing her lifes work teaching blind students. At the age of two, Helen herself lost her eyesight overnight as a result of a diphtheria epidemic. In 1981, Helen founded the Al Shurooq School for the Blind which aimed to provide blind and visually impaired children with an appropriate education and equal opportunity, while rehabilitating and integrating them into the local community. During the Gaza conflict, many students were cut off from Al Shurooq, and Helen made the decision to re-locate the school to a small villa in Beit Jala in order to continue providing them with an education. At the time of the move, Helen adopted a severely disabled child that had been abandoned by her parents and brought her with her to the villa and continued to look after her until she sadly passed away. At the time of the move, Helen was already past retirement age, and it was due to her ongoing dedication and commitment that the school continued to flourish, and they have recently been able to move into a new purpose built facility thanks to her hard work.

Other award recipients on the night include film stars Josh Hartnett and Sir Ben Kingsley and film makers Danny Boyle and Christian Colson, who will be the first recipients of Doha 21st Century Leader Awards to be presented in a special gala dinner at the Grand Hyatt Doha on the same night.

The 21st Century Leaders Foundation are working in partnership with the Friends of the Environment Center and Qatar Charity, who are supporting one of the recipients of the Unsung Hero Award Sara Mohammed Al-Shamlan, to host the awards and a series of events that will help to raise awareness of humanitarian and environmental causes.

The 21st Century Leaders Foundation was started in 2003 by Charlotte di Vita MBE and leverages the influence of well-known figures of popular culture to promote and encourage positive change for humanitarian and environmental issues facing the world today.

ENDS

For more information please contact :

Patsy Bateman (English) on patsy@21stcentury-leaders.org or +974 3233935

Farah Faisal Aburamadan (Arabic) on FAburamadan@Bell-Pottinger.co.uk or +974 582 4582

21st Century Leaders Foundation

Founded by Charlotte di Vita in 2003, when Nelson Mandela appointed her as a Goodwill Ambassador to his Children’s Fund, the 21st Century Leaders Foundation aims to leverage the influence of leaders in their field and popular culture to cause positive change. 21st Century Leaders Foundation’s mission is to assist and encourage a generation of influencers – royalty, Nobel peace prize laureates, and well-known figures in the fields of film, music, fashion, art and literature – to raise awareness and funds for international development causes, thereby leading the way in promoting positive environmental and sustainable human development solutions.

Friends of the Environment Center (FEC)

Friends of the Environment Center (FEC) was established in 1992 in Doha as a non-profit non-governmental organization (NGO) dedicated to environmental protection and conservation. FEC aims to play an effective role in collaboration with governmental and non-governmental organizations concerned with the environment in the State of Qatar., to maximise environmental safety, health and natural beauty and to reach the best possible level of sustainable development for the enjoyment and well-being of man. The center depends on voluntary work to carry out its activities. It is a member of the Arab Federation for Youth and Environment and has been designated as the Regional Coordination Office for the GCC countries. It is a founder member of the Gulf’s NGOs Environmental Network and maintains active cooperation with several regional and international organisations, in particular UNEP, UNESCO and ROPME.

Qatar Charity

Qatar Charity (QC) is a non-government organisation which was established in 1992 in order to support the Qatari society and other needy communities abroad. Its mission is to support the abilities of the most needy groups to fulfil human dignity and social justice in cooperation with partners. Its vision is to be an example, a pioneering, distinguished Islamic institution which combines originality, creativity and professionalism in the field of humanitarian aid and development. QC is one of the largest charities in the Gulf, its activities covering more than 40 countries in Africa, Asia and Europe, through its registered field offices in various countries or local civil societies as implementing partners. QC is registered in Qatar and governed by law No (2) of 1974, which is amended by decree-law No (17) 1989, and law No (8) of 1998, which regulates work of private societies and foundations. QC has been in consultative status with UN ECOSOC since 1997.

Whatever It Takes

Whatever It Takes is a unique artwork campaign launched by 21st Century Leaders Foundation. Over 600 leaders in the worlds of fashion, film, television, art, music and sport, have donated their artworks and have signed messages of hope for the future. This artwork is used to design and create a variety of lifestyle products which are then sold to raise funds through 4000 retail partners which includes Harrods, Selfridges, Bloomingdales, Macy’s, Lane Crawford and David Jones amongst others. Whatever It Takes works closely with their leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion the solutions to poverty and environmental degradation. Whatever It Takes raises funds for key global development causes, including poverty alleviation, the protection of children, and environmental conservation.

Grand Hyatt Doha

Blending traditional and modern architecture, Grand Hyatt Doha is a business hotel in the new district of West Bay Lagoon. A mix used complex of 249 guestrooms and 91 residences including 39 suites and 43 executive club rooms. It boasts of four restaurants that are individually designed with show kitchens featuring international cuisines, a lobby lounge and a bar with walk-in cigar room. The hotel has extensive conferences facilities in 11 meeting rooms and a 1,500 sq m ballroom. The hotel has extensive leisure facilities including a Hyatt Pure day spa, private beach, three outdoor swimming pools and health club with indoor lap pool. For more information about the hotel and to make a reservation, call +974 448 1234 or visit doha.grand.hyatt.com

The exhibition will include artwork that is being shown for the first time and private work by international, regional and Qatari stars of the art world, plus art created exclusively for Doha 21st Century Leaders.

The viewing experience will be an exciting short-term addition to the burgeoning Doha art scene offering visitors the opportunity to observe work by acclaimed artists Sacha Jafri, Lorenzo Quinn and Gayle Mandle Wells alongside local Qatar artists Yousef Ahmed and Amal Al Athem and Doha-based artist Boo Beaumont.

The exhibition includes 28 pieces by Sacha Jafri which are considered his best work from his first six collections – the first time these works have been exhibited together in one place worldwide. Sacha holds the title of the youngest living artist to complete a 10 year retrospective, with none other than Picasso taking second place. Sacha Jafri’s 10 year retrospective will be visiting the top eight Museums of the world including The Met New York, The Guggenheim Abu Dhabi, Berlin Institute and The Arts House Singapore.

Alongside such esteemed artists, 21st Century Leaders has also asked the Whatever It Takes To Make A Difference Experience to exhibit 57 artworks by leaders of arts, sport, film, music, literature, architecture and fashion. The artwork was created by such luminaries as Sir Ben Kingsley, Danny Boyle & Christian Colson, and George Clooney from the film world, as well as Donna Karan, Heidi Klum, Sir Paul Smith, Alexander McQueen CBE, and Stella McCartney from the world of fashion. The artworks 21st Century Leaders original artwork will be on display for the first time as a world exclusive.

“Doha 21st Century Leaders are very grateful to all the artists, both international and Qatari, who have worked extremely hard to bring this exhibition together. It is our first exhibition of its type and it is very fitting that we should hold the first 21st Century Leader artist exhibition in Doha,” says Charlotte di Vita MBE, Founder and Director of Doha 21st Century Leaders.

“We hope that the Doha 21st Century Leaders platform can continue to support and facilitate local and international artists to come together. We hope that by continuing to bring together international and Qatari artists to share their combined talent, it will allow for much inspiration, empowerment and education at all levels of society, for the benefit of all.”

The art exhibition formally opens at 6pm on the 30 October with a reception attended by all the artists, prior to Doha’s 21st Century Leaders Awards Gala Dinner.

The next day, on 31 October, the exhibition will be open for a short time to the public, and the 21st Century Leaders artists will present their work. Doha 21st Century Leaders invite members of the public to an exclusive viewing from 10.30am through to 11:30am, that will include a book signing session and the opportunity to speak directly with many of the featured artists of the exhibition.

Following this, the Grand Hyatt Doha will kindly host a light luncheon for the 21st Century Leaders artists, 400 Qatari art aficionados and the Doha 21st Century Award winners and guests. The featured artists will welcome guests and present their collections. The Doha 21st Century Leader Foundation will run this with the kind help and support of Qatar’s Friends of the Environment Center, which was founded by Dr. Saif Ali Al-Hajari. The events are also being held in partnership with Qatar Charity.

Numerous pieces of the art will be for sale during the luncheon, with one piece from each of the exhibited artists available for purchase, with the bidding continuing throughout the afternoon.

ENDS

For more information please contact :

Patsy Bateman (English) on patsy@21stcentury-leaders.org or +974 3233935

Farah Faisal Aburamadan (Arabic) on FAburamadan@Bell-Pottinger.co.uk or +974 582 4582

21st Century Leaders Foundation

Founded by Charlotte di Vita in 2003, when Nelson Mandela appointed her as a Goodwill Ambassador to his Children’s Fund, the 21st Century Leaders Foundation aims to leverage the influence of leaders in their field and popular culture to cause positive change. 21st Century Leaders Foundation’s mission is to assist and encourage a generation of influencers – royalty, Nobel peace prize laureates, and well-known figures in the fields of film, music, fashion, art and literature – to raise awareness and funds for international development causes, thereby leading the way in promoting positive environmental and sustainable human development solutions.

Friends of the Environment Center (FEC)

Friends of the Environment Center (FEC) was established in 1992 in Doha as a non-profit non-governmental organization (NGO) dedicated to environmental protection and conservation. FEC aims to play an effective role in collaboration with governmental and non-governmental organizations concerned with the environment in the State of Qatar., to maximise environmental safety, health and natural beauty and to reach the best possible level of sustainable development for the enjoyment and well-being of man. The center depends on voluntary work to carry out its activities. It is a member of the Arab Federation for Youth and Environment and has been designated as the Regional Coordination Office for the GCC countries. It is a founder member of the Gulf’s NGOs Environmental Network and maintains active cooperation with several regional and international organisations, in particular UNEP, UNESCO and ROPME.

Qatar Charity

Qatar Charity (QC) is a non-government organisation which was established in 1992 in order to support the Qatari society and other needy communities abroad. Its mission is to support the abilities of the most needy groups to fulfil human dignity and social justice in cooperation with partners. Its vision is to be an example, a pioneering, distinguished Islamic institution which combines originality, creativity and professionalism in the field of humanitarian aid and development. QC is one of the largest charities in the Gulf, its activities covering more than 40 countries in Africa, Asia and Europe, through its registered field offices in various countries or local civil societies as implementing partners. QC is registered in Qatar and governed by law No (2) of 1974, which is amended by decree-law No (17) 1989, and law No (8) of 1998, which regulates work of private societies and foundations. QC has been in consultative status with UN ECOSOC since 1997.

Whatever It Takes

Whatever It Takes is a unique artwork campaign launched by 21st Century Leaders Foundation. Over 600 leaders in the worlds of fashion, film, television, art, music and sport, have donated their artworks and have signed messages of hope for the future. This artwork is used to design and create a variety of lifestyle products which are then sold to raise funds through 4000 retail partners which includes Harrods, Selfridges, Bloomingdales, Macy’s, Lane Crawford and David Jones amongst others. Whatever It Takes works closely with their leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion the solutions to poverty and environmental degradation. Whatever It Takes raises funds for key global development causes, including poverty alleviation, the protection of children, and environmental conservation.

Grand Hyatt Doha

Blending traditional and modern architecture, Grand Hyatt Doha is a business hotel in the new district of West Bay Lagoon. A mix used complex of 249 guestrooms and 91 residences including 39 suites and 43 executive club rooms. It boasts of four restaurants that are individually designed with show kitchens featuring international cuisines, a lobby lounge and a bar with walk-in cigar room. The hotel has extensive conferences facilities in 11 meeting rooms and a 1,500 sq m ballroom. The hotel has extensive leisure facilities including a Hyatt Pure day spa, private beach, three outdoor swimming pools and health club with indoor lap pool. For more information about the hotel and to make a reservation, call +974 448 1234 or visit doha.grand.hyatt.com

A unique painting featuring the footprint and signature of world-famous footballer David Beckham will be auctioned at the Doha 21^st Century Leaders Awards at the Grand Hyatt Doha this Friday, 30 October.

As part of the ceremony and gala dinner a number of unique items will be auctioned including once-in-a-lifetime, money-can’t-usually-buy experiences and this David Beckham-inspired artwork, which is currently valued at USD$1.4 million.

Renowned contemporary artist Sacha Jafri, whose art is being exhibited during the Doha 21st Century Leaders Art Exhibition at the Grand Hyatt Hotel, is contributing his painting ‘David Beckham – A Celebration’ to the auction.   The work is an official record of the world famous sportsman’s achievements, both on-and- off the football pitch. The painting features both Beckham’s footprint and his signature – the only painting in the world to do so.

David Beckham is expected to arrive with the rest of the England team in Qatar on the 14^th November for their final match of the year against Brazil.  The November friendly match will be the England team’s first visit to the Middle East, but may not be their last, with the bid for the 2022 Qatar Fifa World Cup Bid underway. Qatar officially submitted their bid in Zurich in March, and if successful, the event will be the first major football event to take place in the country, and the first FIFA World Cup to ever take place in the Middle East.

Those being honoured on the night include film stars Josh Hartnett and Sir Ben Kingsley and film makers Danny Boyle and Christian Colson, and will be the first recipients of a Doha 21st Century Leader Award. All of the award recipients will be contributing once in a lifetime experiences to the prize auction which will take place during the gala dinner.

ENDS

For more information please contact :

Patsy Bateman (English) on patsy@21stcentury-leaders.org or +974 323 3935

Farah Faisal Aburamadan (Arabic) on FAburamadan@Bell-Pottinger.co.uk or +974 582 4582

Or visit us online at : www.doha.whateverittakes.org

Caption

Footballer David Beckham and artist Sacha Jafri with his work “‘David Beckham – A Celebration”

Film about Charlotte di  Vita and Whatever It Takes (click here or enter this URL)

http://www.youtube.com/watch?v=PD2U588S7JQ

21^st Century Leaders Foundation

Founded by Charlotte di Vita in 2003, when Nelson Mandela appointed her as a Goodwill Ambassador to his Children’s Fund, the 21st Century Leaders Foundation aims to leverage the influence of leaders in their field and popular culture to cause positive change. 21st Century Leaders Foundation’s mission is to assist and encourage a generation of influencers – royalty, Nobel peace prize laureates, and well-known figures in the fields of film, music, fashion, art and literature – to raise awareness and funds for international development causes, thereby leading the way in promoting positive environmental and sustainable human development solutions.

Grand Hyatt Doha

Blending traditional and modern architecture, Grand Hyatt Doha is a business hotel in the new district of West Bay Lagoon. A mix used complex of 249 guestrooms and 91 residences including 39 suites and 43 executive club rooms. It boasts of four restaurants that are individually designed with show kitchens featuring international cuisines, a lobby lounge and a bar with walk-in cigar room.  The hotel has extensive conferences facilities in 11 meeting rooms and a 1,500 sq m ballroom. The hotel has extensive leisure facilities including a Hyatt Pure day spa, private beach, three outdoor swimming pools and health club with indoor lap pool. For more information about the hotel and to make a reservation, call +974 448 1234 or visit www.doha.grand.hyatt.com

Film Stars to be Honoured at Inaugural Doha 21st Century Leaders Awards

Film stars Josh Hartnett and Sir Ben Kingsley and film makers Danny Boyle and Christian Colson will be the first recipients of a Doha 21st Century Leader Awards to be presented in a special gala dinner at the Grand Hyatt Doha in Qatar on 30 October.

The 21st Century Leaders Foundation, in partnership with the Friends of the Environment Center and Qatar Charity, will host the awards and a series of events that will help to raise awareness of humanitarian and environmental causes.

The 21st Century Leaders Foundation was started in 2003 by Charlotte di Vita MBE and leverages the influence of well-known figures of popular culture to promote and encourage positive change for humanitarian and environmental issues facing the world today.

Doha 21st Century Leaders will launch in Qatar on 28 October 2009 with various events hosted by the Grand Hyatt Doha.

The first event is the Whatever It Takes To Make A Difference Experience which will run from 28-31 October.  The experience is a unique art, shopping and cafe space at the Grand Hyatt Doha which includes exclusive Whatever It Takes products.

Whatever It Takes is a cause-related product campaign which involves more than 600 celebrities or leaders in their field who officially become a 21st Century Leader Ambassadors.   As an ambassador they create an original piece of art with a strong message of hope.   This artwork is then designed into a variety of environmentally sustainable lifestyle products, created through ethical employment in developing countries.

ENDS

For more information please contact :

Patsy Bateman (English) on patsy@21stcentury-leaders.org or +974 3233935

Farah Faisal Aburamadan (Arabic) on FAburamadan@Bell-Pottinger.co.uk or +974 582 4582

21st Century Leaders Foundation

Founded by Charlotte di Vita in 2003, when Nelson Mandela appointed her as a Goodwill Ambassador to his Children’s Fund, the 21st Century Leaders Foundation aims to leverage the influence of leaders in their field and popular culture to cause positive change. 21st Century Leaders Foundation’s mission is to assist and encourage a generation of influencers – royalty, Nobel peace prize laureates, and well-known figures in the fields of film, music, fashion, art and literature – to raise awareness and funds for international development causes, thereby leading the way in promoting positive environmental and sustainable human development solutions.

Friends of the Environment Center (FEC)

Friends of the Environment Center (FEC) was established in 1992 in Doha as a non-profit non-governmental organization (NGO) dedicated to environmental protection and conservation. FEC aims to play an effective role in collaboration with governmental and non-governmental organizations concerned with the environment in the State of Qatar., to maximise environmental safety, health and natural beauty and to reach the best possible level of sustainable development for the enjoyment and well-being of man. The center depends on voluntary work to carry out its activities. It is a member of the Arab Federation for Youth and Environment and has been designated as the Regional Coordination Office for the GCC countries. It is a founder member of the Gulf’s NGOs Environmental Network and maintains active cooperation with several regional and international organisations, in particular UNEP, UNESCO and ROPME.

Qatar Charity

Qatar Charity (QC) is a non-government organisation which was established in 1992 in order to support the Qatari society and other needy communities abroad. Its mission is to support the abilities of the most needy groups to fulfil human dignity and social justice in cooperation with partners. Its vision is to be an example, a pioneering, distinguished Islamic institution which combines originality, creativity and professionalism in the field of humanitarian aid and development. QC is one of the largest charities in the Gulf, its activities covering more than 40 countries in Africa, Asia and Europe, through its registered field offices in various countries or local civil societies as implementing partners. QC is registered in Qatar and governed by law No (2) of 1974, which is amended by decree-law No (17) 1989, and law No (8) of 1998, which regulates work of private societies and foundations. QC has been in consultative status with UN ECOSOC since 1997.

Whatever It Takes

Whatever It Takes is a unique artwork campaign launched by 21st Century Leaders Foundation. Over 600 leaders in the worlds of fashion, film, television, art, music and sport, have donated their artworks and have signed messages of hope for the future. This artwork is used to design and create a variety of lifestyle products which are then sold to raise funds through 4000 retail partners which includes Harrods, Selfridges, Bloomingdales, Macy’s, Lane Crawford and David Jones amongst others. Whatever It Takes works closely with their leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion the solutions to poverty and environmental degradation. Whatever It Takes raises funds for key global development causes, including poverty alleviation, the protection of children, and environmental conservation.

Grand Hyatt Doha

Blending traditional and modern architecture, Grand Hyatt Doha is a business hotel in the new district of West Bay Lagoon. A mix used complex of 249 guestrooms and 91 residences including 39 suites and 43 executive club rooms. It boasts of four restaurants that are individually designed with show kitchens featuring international cuisines, a lobby lounge and a bar with walk-in cigar room. The hotel has extensive conferences facilities in 11 meeting rooms and a 1,500 sq m ballroom. The hotel has extensive leisure facilities including a Hyatt Pure day spa, private beach, three outdoor swimming pools and health club with indoor lap pool. For more information about the hotel and to make a reservation, call +974 448 1234 or visit doha.grand.hyatt.com