21st Century Leaders aim is to lead in the promotion of positive environmental and sustainable development solutions for people globally, in a manner that is both fun and educational.

21st Century Leaders aims to leverage the influence of celebrities in their respective fields to raise awareness and engage the community in positive steps to mitigate climate change, conserve marine and wildlife environments. Dr Charlotte di Vita MBE developed the concept of 21st Century Leaders Awards with the aim of leveraging the influence of the 754 21st Century Leaders in their respective fields and in popular culture, to create global positive change towards sustainable development.